Digital Parsimony

Seems strange that bringing simple basics like email/live chat access and customer ratings to an industry can still be considered “groundbreaking.” So it’s nice to see companies like these challenging the status quo and picking a fight. The health care industry could use the shakeup.

What’s really nuts is that doctors have access to some of the latest in technology, yet email and online appointment scheduling is still “new”. I’ve written about this before, and I’m glad it’s coming to fruition.

via Shaking up the bizarre habits ingrained in primary health care – (37signals).