I love iSupply’s bill of materials breakdowns. They drive some real insight into the profit margins of devices and the company’s goals.
Nokia is obviously trying to sell phones, they’re definitely cutting into their margins.
Apple on the other hand, can afford to make some money on iPhone.
iPad on the other hand has a BOM of $306.05 at a retail price of $499 - they’re obviously trying to absolutely own the tablet market with the best product at the lowest price. If they used the same margins as they do on iPhone, a 16GB WiFi iPad would cost $999.